Ruby’s Knowledge

I would rather think innovative than creative. Therefore, I never stop learning and researching to apply theories into practise. I believe that someday, these dots that I collected will build up my big picture giving the answer to who I am and what I live for.

Innovation is taking two things that already exist and putting them together in a new way

_ Tom Freston_



Marketing is no longer about the stuff that you make, but about the the stories you tell.

_Seth Godin_

In this page, you can find some information and learn more about Marketing. It is written as a diary that even beginners can understand and fall in love with the beauty of Marketing. I do focus on Branding, Planning and Copy-writing, but you can still find some other aspects also as they are all in connect.


If you focus on results, you will never change.

If you focus on change, you will get results

_Jack Dixon_

In this page, you can find way to manage yourself, furthermore, to work through and with people efficiently. It divides into 4 stages of a working cycle: Planning – Organizing – Leading – Controlling. Hope that it can help you get the results soon!


The most important thing in communication is hearing what is not said.

_Peter Drucker_

In this category, you can find information to improve your communication or methods to understand the others. I consider these information considerably helpful with both management and marketing, especially in human resources and insights researching.